Function #7: USE YOUR NEWSLETTER TO PRESERVE EXISTING RELATIONSHIPS cole haan shoes.Communication is an essential link to maintain prosperous, long-term relationships with existing clients.
Your business newsletter can serve as a communications mouthpiece, buzzing your name and phone number in front of the eyes and into the minds of existing clients, as well as updating them on new events about your business and how you're helping other clients Nike Zoom Kobe. Function #8: USE YOUR NEWSLETTER TO INITIATE A SELL OR PROVIDE REFERRALS.
Your newsletter has the potential to initiate a sell or funnel referrals your way lebron 9 shoes. As stated before, when you help a prospect solve a problem or achieve better results by means of your business newsletter, he'll want to call you to produce similar results or he may refer you to an associate who also could benefit from your skills and expertise.
Function #9: USE YOUR NEWSLETTER TO GENERATE EXTRA RESPONSES mens cole haan shoes .Your newsletter may be the first step in a multi-step marketing blitz to secure clients.
You can include incentives to pull in responses. For example, you can offer a Free Consultation, in which you ask the client to call you for free advice and solutions on his current project. You also can offer a Free Material Review incentive, in which you critique a piece of the clients promotional material and then discuss the weaknesses and strengths. Or you can use your newsletter to advertise free information-dense articles or back issues of your newsletter (that have your byline and phone number on them). Function #10: USE YOUR NEWSLETTER TO INCREASE THE VALUE OF YOUR SERVICES. Because each newsletter focuses on your skills and expertise as a freelancer, each issue builds on the last one and emphasizes and re-emphasizes your skills and expertise. Your first issue may not have an impact, but by the second, third, or fourth issue, the client begins to appreciate your insightfulness and problem-solving skills and may rely on your skills for his next project. Function #11: USE YOUR NEWSLETTER TO POSITION YOURSELF AS A TOP EXPERT IN YOUR FIELD. The information in your newsletter can position yourself as an expert in your field, so use this toward your advantage. Begin to think of yourself as an expert the best one around, and subtly convey this image in your copy.To position yourself as an expert, subtly provide:specific results you've gotten for other clients; quotes from popular authors or keynote speakers to supplement and support your statements;brief, interesting footnotes about what you've learned from books and magazines, or at workshops and seminars.
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